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Auto Responder
Email marketing is one of the pillars of our communication with prospects. We have different email campaigns running in parallel for different sets of lists. We’ve already talked in detail about how...
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Pricing
The way to build perceived value is by hitting the right emotional triggers in the right audience at the right time. Throughout your launch you need to engage your audience into a conversation that...
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Multi Level Commissions
To understand this concept better, I’d like you to imagine something first. Instead of treating your events as a service industry, treat it like a product industry. You make an effort to build a...
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Commission Tracking
If you have a website and you want to initiate a referrals program that pays commissions on ticket sales you are going to have to install some affiliate tracking software to integrate with your ticket...
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Video And Electronic Invitations
Most people watch movies based on the anticipation built by trailers. Hollywood has mastered the art of building hype and curiosity, even for movies that end up being a waste of time and money. The...
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Online Ticketing And Payment Processing
You can choose from different online ticketing and payment systems. Just to give an idea of what to look out for; the Events Listed platform is integrated with Google Checkout and Paypal for smooth...
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Going Once
Once the conversations have started, instigating a buying frenzy isn’t difficult. When you’re sure that demand is still high and people are still talking about your event, close off the tickets...
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Going Twice
When you re-open your doors to ticket sales with a small time window, your chances of selling quickly and at high rates becomes possible. You have to make sure that you time this perfectly, since you...
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Maintaining Continuity
As promoters, we need to stop treating events like one-time businesses. In the past, people used to plan events a year ahead and forget about it the day after launch. Things don’t happen like that...
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Segmenting Your List
When you are communicating to your lists, it’s important to send messages that are directly relevant to them. The more they feel that the email is “custom designed” for them, the more likely they will...
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